It's like podiums. The winner gets a higher one. Except, in steer wrestling, the third placed competitor lifts his Texan hat, the runner up lifts his a bit higher, and the winner actually lifts his hat clear of his head.
Targeted advertising teaches us so much about the intended audience. It appears in at least one advert that the total removal of the aforementioned hat constitutes flirting.
Bronc riding is done with the hat jammed WELL down to the eye line.
